Technological World

Archive for the ‘Technology’ Category


Posted on: May 29, 2011

Mashable covers the integration of 3D and youtube. Technology aimed at inhancing the viewers experience. The article reveals:

Mozilla Firefox, YouTube and Nvidia have teamed up to bring HTML5-based stereoscopic 3D video to owners of Nvidia’s 3D Vision-enabled hardware.

We’ve seen 3D movies and then 3D TV but now the internet is joining in. This raises the question of technology movement and the transfer of technology to different platforms.

The article links to 3DLIVE which shows photos,videos,youtube,apps all in 3D. The inclusion of the video

adds to the article. However it doesn’t take from the fact that its a fairly short article.

CNN article (blog) covered the issue, talking more about the consumer, the downfalls and the developments.

It works only on Firefox 4. Also, 3D Vision, a software/hardware package that costs about $150, must be installed on a compatible PC. And of course, users must wear 3D glasses, which come with the kit.

So, it’s only for people who really, really want it. And aren’t on a Mac. That doesn’t mean it won’t succeed — indeed, it most likely means that Nvidia (NVDA) will be able to keep its price points high for some time to come.

The company forecasts that there will be 40 million PCs with 3D Vision installed by 2015.

The article then talks about the possibilities and how it will ‘explode’.  The brief article was informative but lacked length.

ReelSeo also covered this. Despite the conversational tone there is plenty of information and the  use of  headings allows the information to be easily understood. The article also criticises the developments:

Really, this is still more of an experiment than a full-fledged initiative I imagine. After all, you need a good amount of hardware and the specific software (which we all have by now, right?). On top of that there are only 6,000 or so 3D videos on YouTube at present so it’s not a major drive.

This differs from previous articles which only talk about the techology.

However all the articles seem to agree that

It’s bound to start taking off

With all the developments in technology from health to science to cars to internet and social networking, there is no telling what the future holds. We have already seen the internet’s role in disasters, the explosion of social networking and inventions of new gadgets but audience interaction and developments in technology allow limitless opportunities. We don’t know what’s next in technology, we will have to wait and see.



Advancements in bandwidth and technology has opened up new doors and experiences, this was proved at the Detroit Music Festival. The Detroit Free Press covered the latest development, unlike the festival zoo  who simply covered the festival itself.

The Detroit Free Press article discussed the difference between the other festivals:

The concept of live concert streaming certainly isn’t new, and video feeds of events such as the Coachella festival have been heralded as recent Internet milestones.

But Movement’s move into full-time, three-day, five-stage audio streaming does emphasize a new era’s arrival, made possible by advancements in bandwidth and technology.

Saturday it symbolized the meeting of music and high tech that has long been the festival’s calling card. Movement’s streams had drawn about 5,000 global listeners by mid-afternoon, said officials with Awdio, the French tech firm behind the webcasts.

The article also included a picture from the festival:

Jaafar Zamat , 21, of Detroit busts a move at Hart Plaza today. / JARRAD HENDERSON/Detroit Free Press

The article includes quotes and information. The article discusses the developments since the festival started.

The Festival Zoo article covers facts and figures, places to stay and also includes videos of the performances.

An article on synthtopia included times and dates of performances, also mentioning the developments in ISP technology:

“ISP Technologies is excited to help make the festival’s fifth stage a possibility by providing our new High Definition Line Array System HDL4210 for the stage,”

The short article included quotes and information, however it is rather brief compared to the detroit free press article.

The festival and developments got some coverage but not by many other media publications. This development raises questions about the future of technology, the audience’s experience changed through these developments. This could be exlpored in another article.

The latest technology developments for cars has got the media buzzing. Cohda Wireless, manufactures the dedicated short-range communications (DSRC) technology, the newest in car technology. The Sydney Morning Herald posted an article describing the technology that allows cars to ‘talk’ to eachother and avoid crashes, this is because the car has 360 degree awareness. The article included a quote explaining the technology.

“Essentially it allows (DSRC) cars to talk to each and exchange information about the position and speed they are heading,” chief executive Paul Gray

The brief article mentioned the impact it will have on safety and hopefully save lives. The logic being that:

“Roads don’t kill people … people’s inattention causes accidents.”

The technology is predicted to be released by 2015.

The article informs the viewer however it lacks depth. Other stories about the impact of the technology or the trials and practises could be made, otherwise more information about the technology as the Sydney Morning Herald talked about a specific car accident instead of the technology. Although it is relevant that as the developments will help save lives.

It seems that the media went off the press release and have no further information yet as Computerworld and Yahoo are exactly the same as the Sydney Morning Herald, similar to many other sites. So really all of them just went off that basic information. The media has a chance to find out more information, if they want to be different from every other publication they need more or at least some angle to increase interest. The topic itself is interesting but adding in pictures or possibly information of how the technology came to be could be a new avenue.

Perhaps the most interesting use of technology is the case of McLibel where two people in the UK were able to fight against McDonalds. Although it took a toll, the internet allowed them to spread the message without McDonalds controlling them.

Helen and Dave- The McLibel Case

They created the site which allowed them to post the truth and facts, against McDonalds who was in the process of a trial with the two citizens.

In the end it paid off, the court case is published on their site with the end result:

The verdictwas devastating for McDonald’s. The judge ruled that they ‘exploit children’ with their advertising, produce ‘misleading’ advertising, are ‘culpably responsible’ for cruelty to animals, are ‘antipathetic’ to unionisation and pay their workers low wages. But Helen and Dave failed to prove all the points and so the Judge ruled that they HAD libelled McDonald’s and should pay 60,000 pounds damages. They refused and McDonald’s knew better than to pursue it. In March 1999 the Court of Appeal made further rulings that it was fair comment to say that McDonald’s employees worldwide “do badly in terms of pay and conditions”, and true that “if one eats enough McDonald’s food, one’s diet may well become high in fat etc., with the very real risk of heart disease.”

As a result of the court case, the Anti-McDonald’s campaign mushroomed, the press coverage increased exponentially, this website was born and a feature length documentarywas broadcast round the world.

The legal controversy continued. The McLibel 2 took the British Government to the European Court of Human Rights to defend the public’s right to criticise multinationals, claiming UK libel laws are oppressive and unfair that they were denied a fair trial. The court ruled in favour of Helen and Dave: the case had breached their their rights to freedom of expression and a fair trial.

Who said ordinary people can’t change the world?

Of course the media had something to say about the case. Helen and Dave opened up in the documentary McLibel about the misrepresentation of them in the media as most of the media use McDonalds as sponsors or support. However the media did vary in opinions:

“when your product is as dull as a hamburger, you need something more if you want to bestride the planet. And what McDonald’s has is a reputation.”

Daily Telegraph

Some interesting facts on the McSpotlight site such as:

McDonald's use meat from 10% of the world's cattle."a very real risk of heart disease" for very regular, long-term McDonald's customers.

 The site has everything from facts about McDonalds, to all the details about the case and their dealings with the media and cencorship.

"There is one word that can describe what this trial is about, and that word is 'censorship'

 In the end the facts were clear as well as the injustice.

“we pride ourselves that we have free speech, but in reality that simply isn’t the case”. Keir Starmer, defendants’ voluntary barrister.

“McDonald’s exploit children by using them, as more susceptible subjects of advertising, to pressurise their parents into going to McDonald’s.” Judge’s verdict

McSpotlight Internet site accessed 2.2 million times in week following verdict.

This is interesting as it highlights how the internet has allowed two people’s struggle with a makor corporation to be known globally. Without this exposure they wouldn’t have been able to spread the message or support.

The most amazing part of the site is the press page which links to the documentary as well as other pages that inform the public on the situation. This site is important because the media’s job is to inform but the internet allowed these two citizens to spread their message regarding intimidation of major companies, the lying of the media and advertising and basically allowing the public to be informed of the TRUTH!

One of the most recent mentions of this caseis in the article in the Business section of the Financial Post, oddly enough in relation to Julian Assange and the wikileaks. It makes sense as both are seen as going against a major power and are simply trying to spread the truth. The article also mentions the use of technology.

 We spoke about how technology has changed the way the media cover stories. We then talked about how technology is changing the way in which lawyers can react to such stories.

Julian Assange is quoted –

“Everyone makes this covenant with the state, that we allow them to have secrets so that they can better rule in our interests. Of course, that’s a covenant which has got to be policed.”

The Julian Assange case mirrors similar aspects of the McLibel case which the writer notes later:

Mr. Stephens has worked on a broad range of freedom of speech issues over the years. Some of his notable cases include successfully defending an artist who reproduced British bank notes in contravention of British law, representing James Hewitt with regards to allegations of his affair with Diana, Princess of Wales, and advising Helen Steel and David Morris — the so-called “McLibel Two” activists who were sued by McDonalds after publishing a pamphlet critical of the company.

At the time of the case the New York Times covered the international issue labelling it as ‘Britain’s Big ”McLibel Trial” Its McEndless Too’. The writer seems fairly hostile towards the case, the first line making it fairly obvious:

Even after two grueling, often grindingly tedious years, the case popularly known as the McLibel trial is very much a study in extremes

The article seems very unimpressed with the case using words such as ‘unamused’ in relation to McDonalds. Stories that could be written could be from the public perspective, the health aspect. The big scary company vs the two underdogs is somewhat portrayed in the documentary. However the case and the situation justifies this.

A good example of media coverage is the CNN international section where they portray Helen and Dave as unemployed activists who got a boost from an ‘epic libel suit’. The bias perspective is obvious from the first sentence. The writer calls the case a ‘Big-Mac bashing quest’. Its clear from the use of language that the writer doesn’t like Helen and Dave but then again, they don’t directly say that McDonalds is better.

In the end the McLibel case is an example of the use of technology spreading the message and allowing the public to participate. Technology allows truth to be spread but there is always the media and the different views telling the public what to think.

Microsoft and Facebook have teamed up to comabt child pornography, the media has taken hold of the situation, shedding light on the current situation.

The Social Barrel covered the issue, the ‘major’ technology company Microsoft and the popular social networking site Facebook are portrayed as the hero sites combating child porn with a new software called PhotoDNA. The article includes several quotes informing the audience of the effiency and security of the technology saying that its:

”very efficient technology and will not slow down a network”

and that it has

“scanned over two billion images without a single false positive.”

The short but fairly informative article gives a base of information on the subject.

Ebrandz also covered the breaking news with a long and detailed article. The article brushes off the hype about LinkedIn’s IPO and instead focuses on the ”alliance” between the two companies. The article talks of the ”National Center for Missing and Exploited Children’s (NCMEC) PhotoDNA program” and uses this quote:

“This technology dubbed as PhotoDNA now being used by Facebook is a natural for any web site that uses images, either to find predators that have already been identified or just simply so people can find pictures of folks that they want to find online,”

 The media portray children as innocent and as victims. Often mentioning predators, crimes and injustice. This is seen in the  Cnet article:

And every time these crime scene images are viewed, the children in the images are re-victimized

 Also they use the Digital Crimes Unit photo to accompany the article, similar to several other articles.

The issue of security and privacy is a constant theme in the articles, the vulnerability of children and the need for protection and safety is constantly repeated, this is evident in this quote used in the article:

Protecting Facebook users, especially the many young people who use our site, has always been a top priority and we devote significant resources to developing innovative systems to proactively monitor the site for suspicious activity and the rare cases of illegal content,”
Alternatively the technonewsworld ignores facebooks alliance and focuses on a social networking bill that is trying to allow security options to be accessed when signing up for the site, also the article slanders facebook by accusing the site of trying to smear google.
The general media coverage portrays the Microsoft and Facebook alliance as heroic and positive, playing on societies fears of child exploitation and the destruction of innocence. Fox News covered the issue a little differently by linking facebook and the police rather than microsoft. Although the information in the article is pretty similar to the others. Other angles or stories that could arise from this could be the privacy issue on facebook as it scans pictures put on the site, perhaps any flaws and faults of the technology or a story could be done when the technology actually starts to catch criminals.

Vodafone has received a ton of criticism regarding their services as they have failed to uphold their promises. The media has covered this issue focusing on vodafones failures and a lawsuit. Due to their failing services Vodafone offered a day of free texting however most people on the plans and caps already have free texting making the free day of texting irrelevant and useless.

A Vodafail page has been launched which shows a news feed,common complaints and problems and also how to complain about the services. There is also a vodafail twitter feed on the page.

The Australian post jumped on the bandwagon posting about the vodafail site. The Age  posted an article about Vodafail the musical, a parody created to mock the failing network and has spread rapdily through social networking.The main coverage of the issue being about the failure of the network. The news covered the issue adding quotes from the company:

”(We) have been working with customers that have contacted us directly to understand the exact nature of the issues they may have encountered and provide appropriate information and solutions,” the statement said today.”We are pleased with our progress in optimising the network following our issues last year.”While we will keep working and investing heavily in further improvements, drive testing results to determine actual network performance has been very encouraging.”

This is in comparison to the other articles which merely point on the faults and complaints. The Sydney Morning Herald talked about the complaints over SMS, using tweets from Vodafone users to emphasise the unhappiness. The Herald Sun’s rather short article announced the free text period and lacked much information.
It’s clear that Vodafone isn’t receiving much positive media coverage due to the faults in the network.

The news of Osama Bin Laden’s death has spread like wild fire, flooding the airways. Technology has allowed the news to spread as rapidly as it has across the globe.

Obama’s speech has been shown via youtube, reblogged via twitter and played on the news. It is said to be seen as a speech that will go down in history,that this event will forever be remembered. Obama’s speech regarding Osama Bin Laden:

”Justice has been done”

Obama used youtube in his campaign and has used it the internet once again to spread the message rapidly. He gets his message across and creates a sense of victory and unity.

This quickly spread to facebook, immediately groups were created such as

‘osama bin laden – champion of world hide and seek since 2003’

Obama got Osama

and many more pages.

The Herald Sun wrote of the world leaders welcoming the death but warning of a revenge attack. They added a video (which is by the australian) which shows images of 9/11 combined with a voice over announcing that Osama Bin Laden is dead, video plays in the background of Aljazeera with subtitles showing him justifying 9/11 and then a clip of 9/11. A crowd is then shown cheering and celebrating Osama’s death and cheering ‘USA’. The video evokes a sense of justice and nationalism. Quotes are used from a variety of country figureheads all supporting his death. The article definately aims at creating a sense of rage at the attacks on America and a sense of justice at Osama’s death.

The ABC like the Herald Sun cover the angle of welcoming Osama’s death however they talk of the restrained reaction in Europe. Similar to the Herald they talk of the death as a step against terrorism, however the focus remains on a continuing battle and a possible attack in reaction to the death.

The Wall Street Journal used a soldiers point of view drilling home the idea of relief,victory and justice. The common theme in the articles is summed up by these quotes used:

”I’m worried about retaliation, but I’m happy.”

“I feel a sense of relief”


”It’s a win psychologically. I do feel safer.”

Viewing of the Osama mission

The Telegraph had ‘live coverage’ adding pictures of the event. The telegraph has an extensive timeline with video’s and pictures of media coverage,jokes made and quotes. People around the world adding things to tumblr such as showing Obama and Hilary Clinton viewing the mission:

The amount of articles,tweets,facebook status’s, youtube videos, tumblr posts and news reports doesn’t comprehend the immense amount of media coverage and the speed at which the news spread. Social networking, technology and the internet has allowed this issue to be known world wide and is a perfect example of technology playing an important role in society.